What kind of media institution might distribute your media product and why?

As part of my research, I did research on film studios that produce and distribute films of the action genre and looked at information such as their successful action films and their associated companies in order to choose the best organisation for distributing the film. I chose to investigate Columbia Pictures, Universal Studios and Paramount Pictures and noted down the successes & operations of these institutions before putting the information on visual slideshow website Prezi:

https://prezi.com/k2vaghppffmo/institutions-research-for-as-media-studies-coursework/

 From the information gathered, I have decided to use Universal (which is in the red circle) as the distributor because the have had many successful film of the action genres that have made a lot of money in North America and around the world; the Fast and Furious saga is their largest franchise of all time as of May 2015, having made $3.9 billion. One of the production companies that Universal has made a deal with, Gramercy Pictures, has been a genre label since 2015, which means that it focuses on the action, sci-fi and horror genres - according to the slideshow, focusing specifically on a genre means that a more successful film of that genre will be made.