Who would be the audience for your media product?

An important thing to consider when making a film is the audience. According to Google, the definition of a target audience is 'a particular group at which a product such as a film or advertisement is aimed.' Target audiences (which may also be known as target markets) are often based on age, gender, social status & interests and are important because it enables the maker to promote and sell their product more effectively to meet the needs and wants of the consumers being targeted in a better way than if a 'one size fits all' approach is taken.
My target audience will be older children and teenagers aged 12-13 onwards, - I have chosen this age range as many action films are rated for ages 12+, due to violence, for example. This age group is also more likely to watch films of the action genre than younger children aged 11 and under.